A new intelligent ear tag that uses the movement of a cow’s ear to determine their health, heat status, feeding behaviour and location is set to revolutionise the way farmers manage their herds.

SMARTBOW® from Zoetis is one of the most accurate and comprehensive cow activity monitors to hit the market. Unlike other activity monitors which tend to focus solely on heat detection and cow behaviour, SMARTBOW can tell if an animal is eating, resting, on heat or ruminating as well as their real-time location in a shed.

SMARTBOW alerts farmers in real-time via their PC, tablet and smartphone when cow activity changes. This means, regardless of herd size, farmers have an understanding of the productivity, health and location of every individual animal within their herd.