SellMyLivestock (SML), the UK’s number one online livestock marketplace, is today launching its new genetics platform with over £1m worth of stock available. The platform is designed for both farmers and genetics companies to list both semen and embryos of dairy and beef breeds.

At launch, the platform already boasts high profile industry names including World Wide Sires Direct, Mastergen, Viking Genetics, Bovi-Gen, Gene Source UK and Cattle Genie, and has over 100 dairy bulls already listed. These bulls cover a range of breeds including Holstein, Jersey, Montbeliarde and Fleckvieh. The new platform can be accessed via SellMyLivestock’s website, and via the link here:

Jamie McInnes, Director and Founder, SellMyLivestock said: “We have always been committed to helping farmers gain access to thousands of head of livestock without having to physically travel to a market. By offering the sale of genetics products through our platform, we are opening up our technology to an additional part of the farming equation. We truly believe that through our suite of products, we are re-inventing farm trading – saving farmers time and money, as well as improving animal welfare and management.”

James Hazard, Managing Director at Scawfell Genetics Ltd, a company that will collect, process, store and distribute semen on behalf of some of the third party clients and semen companies using the platform, adds: “The process of purchasing or selling genetics has long been a frustrating one for all parties. This is mainly due to the lack of flexibility when it comes to deciding who to buy from or sell to, and more importantly, the ability to browse and conduct the business at a time that suits you.

“SellMyLivestock’s unique new tool allows farmers to do this in their own free time, while also offering a wider scope of choice, competitive pricing and an additional layer of security and trust through using SML’s FarmPay product alongside the platform. It also opens up opportunities for genetics companies such as ourselves. Working with distributors like Gene Source UK for example, we’re able to link-up the supply chain better, boosting efficiency in the way we operate, we can’t wait to get started.”